United- and Moyes-related trending terms occupied all 10 of the top UK trending terms on Twitter after the Red Devils confirmed Moyes' exit on social media first:
BREAKING: Manchester United announces that David Moyes has left the club. (part 1 of 2) #mufc— Manchester United (@ManUtd) April 22, 2014
Five hashtags topped the list, with differing ranges of sympathy for the beleaguered Moyes. #MoyesSacked was factual, #SaveMoyes was optimistic, #ThankYouMoyes was charitable, #PrayForMoyes was a bit over the top.
From there the trends moved to the key figures in the saga, from Ryan Giggs and Ed Woodward to Fergie and the Glazers.
At the time of writing there was also an 11th trend that threatened to break into the list—Chris Moyles.
The former Radio 1 DJ is not an obvious Manchester United topic, but it appears he owes most of his presence to the fact that his name sounds similar to David Moyes':
Anybody cracking Chris Moyles jokes today can go directly to jail. No passing Go, no collecting £200.— Guy Goma (@therickypedia) April 22, 2014
Chris Moyles sacked!? I didn't even know he had a job! #SaveMoyles— David Rowntree (@SlipdDisk) April 22, 2014
Manchester United now know how to get eyes on their social channels, but they'll be unlikely to want to do this all over again in a hurry.