Manchester United have not sacked a manager since 1986, so you can imagine they are a little bit out of practice, but the club made a mess of the announcement on Twitter by first wishing former striker Dion Dublin a happy birthday:
It looked as if the birthday wishes were scheduled and someone in the social media department had simply forgotten it would go live just as the club broke the extraordinary news.
Unsurprisingly, the tweet was swiftly deleted.
But with some critical of the news leaking from Old Trafford the day before Moyes got the axe, this was an unfortunate way to send off their boss.
Good to see all the old-fashioned values Manchester United stand for have been applied through this process. Moyes deserved better treatment— Dominic King (@DominicKing_DM) April 22, 2014