Hull City Switch from Adidas to Umbro with Mid-Match Announcement

BR-UK StaffFeatured Columnist IVApril 20, 2014

Young Hull City fans with painted faces show support for their  team before the English FA Cup semifinal soccer match between Hull City and Sheffield United at Wembley Stadium, London, England, Sunday, April 13, 2014. (AP Photo/Rui Vieira)
Rui Vieira

Hull City have a new kit supplier for the 2014-15 season, and they chose to announce it in the middle of their match against Arsenal on Sunday. 

In fact, their Twitter announcement coincided with an in-stadium reveal as well.

Why was the timing significant? Umbro explain: 

While the fans may not support owner Assem Allam's vision for the branding of the club, there will undoubtedly be a good deal of interest in what their new kit supplier has to offer. Our money is on full-size tiger costumes.