Hull City Switch from Adidas to Umbro with Mid-Match Announcement

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Hull City Switch from Adidas to Umbro with Mid-Match Announcement
Rui Vieira

Hull City have a new kit supplier for the 2014-15 season, and they chose to announce it in the middle of their match against Arsenal on Sunday. 

In fact, their Twitter announcement coincided with an in-stadium reveal as well.

Why was the timing significant? Umbro explain: 

While the fans may not support owner Assem Allam's vision for the branding of the club, there will undoubtedly be a good deal of interest in what their new kit supplier has to offer. Our money is on full-size tiger costumes.

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