In fact, their Twitter announcement coincided with an in-stadium reveal as well.
Just announced here at the KC, Umbro is Hull City's official kit supplier from 2014/15 pic.twitter.com/1NdgOcJcMs— Umbro (@umbro) April 20, 2014
Why was the timing significant? Umbro explain:
The announcement on 24 minutes was a little nod to the year Umbro was formed, 1924— Umbro (@umbro) April 20, 2014
While the fans may not support owner Assem Allam's vision for the branding of the club, there will undoubtedly be a good deal of interest in what their new kit supplier has to offer. Our money is on full-size tiger costumes.