Malik Scott spent years building up a stellar record as a competitor in the heavyweight division. Victor Ortiz is a former pay-per-view headliner.
But after quick knockouts earlier this year, it will be tough to build an audience for either fighter again
Prizefighting is a brutal sport, and not just for the obvious reasons. The physical damage sustained can be extremely cruel. But the margin of error for a poor performance can be even crueler.
If a baseball player takes an 0-5 collar with three strikeouts, he's still got another game to play the next afternoon and a line-drive double at the proper moment or a walk-off home run will erase any lingering hangover from his poor performance the day before.
Even in football, the player usually has next week.
But boxers at the championship level compete two to four times a year. A disappointing showing for a fighter lingers in the public's memory for months and can throw his entire career off track.