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David Beckham Set to Launch New Scotch Blend with Diageo, 'Haig Club'

LONDON, ENGLAND - MARCH 22:  (R-L) David Beckham and his sons Romeo Beckham and Brooklyn Beckham watch the action during the Barclays Premier League match between West Ham United and Manchester United at Boleyn Ground on March 22, 2014 in London, England.  (Photo by Paul Gilham/Getty Images)
Paul Gilham/Getty Images
BR-UK StaffAnalyst IIIApril 8, 2014

David Beckham's behemoth brand is set to expand to new territory: scotch. 

According to the Wall Street Journal, Beckham will team up with beverage company Diageo to create "Haig Club," a new scotch which will "showcase butterscotch and toffee." 

Per the report, the liquor giants will launch the new line later this year and will cost around $65 (£40) per bottle. 

"I'm proud to be working at the heart of a homegrown brand which has built an incredible heritage over 400 years," Beckham said. 

[Wall Street Journal]

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