David Beckham Set to Launch New Scotch Blend with Diageo, 'Haig Club'

BR-UK StaffFeatured Columnist IVApril 8, 2014

David Beckham's behemoth brand is set to expand to new territory: scotch. 

According to the Wall Street Journal, Beckham will team up with beverage company Diageo to create "Haig Club," a new scotch which will "showcase butterscotch and toffee." 

Per the report, the liquor giants will launch the new line later this year and will cost around $65 (£40) per bottle. 

"I'm proud to be working at the heart of a homegrown brand which has built an incredible heritage over 400 years," Beckham said. 

[Wall Street Journal]

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