WrestleMania has gone from a one-night pay-per-view to a week-long convention. It's a huge deal to the host city when it comes to pure revenue.
Throughout the show we were sent over to Renee Young and Jerry Lawler, who were at the site of WrestleMania XXX with their own giant desk right in front of the main Axxess area.
Renee Young is a natural behind the table. She deserves a chance to announce on Main Event so that her talents can be heard by more of the WWE fanbase than just the NXT audience. The way she played off Jerry Lawler made it seem as if they had been working together for years.
The best parts of the coverage were the new video packages and interviews that hyped WrestleMania. Much of the content had not been shown before this episode of SmackDown, which made the lack of much live wrestling more bearable.
Among the best segments were Randy Orton being interviewed by Booker T, and The Shield giving an interview about their match at WrestleMania.
Both interviews were spliced with music and the footage setting up these matches, but they did not feel like the standard video package. They were well-edited interviews, which made them much more interesting.
Both Orton and The Shield played it calmer than usual. They were portraying more realistic versions of these characters outside the ring, and that gave their words more weight.
The Batista interview was also a highlight. Booker T and Batista discussed how the fans reacted to his return, and him winning of the Royal Rumble, in a very real conversation.
The match at Mania was hyped, as it should be, but all these interviews felt much more genuine than the average backstage promo.
Overall Grade for WM30 Coverage: B+