Chelsea have revealed the design of their 2014-15 home kit, once again teaming up with Adidas in an advertisement that features Eden Hazard, Oscar and a raft of other Stamford Bridge stars, per the club's official website.
The video also includes manager Jose Mourinho, who narrates the new release, ending with the tagline: "Forever Blue."
The new kit features some drastic differences to the jersey that the club has donned this term, including a departure from the V-neck option in preference of a return to the crew neck collar, and some very prominent horizontal stripes.
In the video, Hazard and Oscar are joined by Petr Cech, Gary Cahill and Fernando Torres in recreating some of the most iconic times in Chelsea's history—the notion being that these are some moments that live long in the club's memory.
This involves Cech's re-imagining of the penalty save he performed against Bayern Munich's Bastian Schweinsteiger to give Chelsea their first Champions League triumph in 2011-12, as well as Oscar's sweetly struck scorcher against Juventus last season.
That's before a brigade of biohazard suit-wearing technicians are called in to capture Chelsea's big guns in plaster, forever immortalising the once-in-a-lifetime moments.
What emerges from those casts is Chelsea's newest kit, giving some understanding to the campaign's "Forever Blue" slogan.
Chelsea chief executive Ron Gourlay is quoted by the club's official website saying of the design:
We are very proud to have once again worked with adidas to deliver a standout campaign to launch our new home kit for the 2014/15 season. The creative theme of "Forever Blue" and capturing those memorable moments that will live in the minds of our players and fans is a great way to bring the new kit to life.
It's one day short of a year since the English giants announced their current kit, which had a very similar artistic touch thrown in, where players were submerged in blue paint:
Chelsea are currently two points away from Premier League leaders Liverpool and remain very much in this season's title race.
The club will undoubtedly be hoping that, with any luck, the newly announced kit will be worn next term as part of their 2014-15 title defence.