Charlotte Hornets

Al Jefferson Has Quirky New Website About Painting, Awards and Being 'Big Al'

SACRAMENTO, CA - JANUARY 4: Al Jefferson #25 of the Charlotte Bobcats gets introduced into the starting lineup against the Sacramento Kings on January 4, 2014 at Sleep Train Arena in Sacramento, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images Agreement. Mandatory Copyright Notice: Copyright 2014 NBAE (Photo by Rocky Widner/NBAE via Getty Images)
Rocky Widner/Getty Images
Stephen BabbFeatured ColumnistApril 3, 2014

Charlotte Bobcats center Al Jefferson is having one of the best seasons of his career, but don't let that overshadow his most important contribution to the NBA scene: Big Al's Paint.

At first glance you'd think Jefferson has a new side job on his hands, but you'd be mistaken. Jefferson's website is all about basketball, albeit deceptively. So what's the point of the website, other than to beat you over the head with cleverness and double-entendres? 

We'll let it explain itself:

Big Al’s Paint is the Charlotte Bobcats All-NBA campaign for center Al Jefferson. The campaign’s effort is to raise awareness of the tremendous individual all-around season Jefferson is having, while also spotlighting the impact and success he has brought to the Bobcats franchise this year. The photo above is the media kit sent to members of the media that vote on the 2013-14 All-NBA Teams.

And yes, the media kit includes some pretty cool stuff.

So what are Jefferson's chances of getting an All-NBA team nod? Not too shabby. He'll have to qualify as one of the league's top-three centers. The primary competition includes Joakim Noah, Dwight Howard, DeMarcus Cousins, Chris Bosh, Marc Gasol and Roy Hibbert—or the other "leading brands" as Jefferson's website terms them.

Jefferson's numbers certainly speak for themselves. His production is on par with Cousins, albeit with nearly two fewer turnovers per game and a slightly better shooting percentage.

But his biggest contribution, the new and improved Bobcats, may be one of those intangible things. As The Salt Lake Tribune's Steve Reed points out, "What’s different about the Bobcats is the attitude."

Reed thinks Jefferson has had something to do with that, and it's hard to argue otherwise—especially when Big Al says things like this (per Reed): "We can be even better than what we are right now if we dedicate ourselves."

Jefferson has certainly dedicated himself.

And it didn't take a clever website to prove it. But hey, it certainly can't hurt.

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