At first glance you'd think Jefferson has a new side job on his hands, but you'd be mistaken. Jefferson's website is all about basketball, albeit deceptively. So what's the point of the website, other than to beat you over the head with cleverness and double-entendres?
We'll let it explain itself:
Big Al’s Paint is the Charlotte Bobcats All-NBA campaign for center Al Jefferson. The campaign’s effort is to raise awareness of the tremendous individual all-around season Jefferson is having, while also spotlighting the impact and success he has brought to the Bobcats franchise this year. The photo above is the media kit sent to members of the media that vote on the 2013-14 All-NBA Teams.
And yes, the media kit includes some pretty cool stuff.
So what are Jefferson's chances of getting an All-NBA team nod? Not too shabby. He'll have to qualify as one of the league's top-three centers. The primary competition includes Joakim Noah, Dwight Howard, DeMarcus Cousins, Chris Bosh, Marc Gasol and Roy Hibbert—or the other "leading brands" as Jefferson's website terms them.
Jefferson's numbers certainly speak for themselves. His production is on par with Cousins, albeit with nearly two fewer turnovers per game and a slightly better shooting percentage.
But his biggest contribution, the new and improved Bobcats, may be one of those intangible things. As The Salt Lake Tribune's Steve Reed points out, "What’s different about the Bobcats is the attitude."
Reed thinks Jefferson has had something to do with that, and it's hard to argue otherwise—especially when Big Al says things like this (per Reed): "We can be even better than what we are right now if we dedicate ourselves."
Jefferson has certainly dedicated himself.
And it didn't take a clever website to prove it. But hey, it certainly can't hurt.