David Cameron has joined the cacophony of critics questioning Nike's £90 England World Cup shirt.
According to the Press Association (via The Guardian), the Prime Minister's spokesman confirmed his position, urging Nike to "rethink" the prices while emphasising that it is "clearly not" the government's place to dictate the price.
His comments followed the statement from Minister of Sport Helen Grant, who took to Twitter to express her displeasure.
On £90 England #football shirts for fans, it's not right. Loyal supporters are the bedrock of our national game - pricing needs a rethink.— Helen Grant MP (@HelenGrantMP) April 2, 2014
Mr. Cameron's spokesman continued:
Does he agree with Helen Grant that £90 is a great deal of money for a replica shirt? Absolutely. Would a rethink by the manufacturer be welcomed by all fans? I'm sure that would be the case.
While the most influential man in the country has joined the cause, England fans probably shouldn't get their hopes up about a reduced price any time soon.