Every World Cup sees new stars emerge from all corners of the globe, many of whom are not yet familiar to those who typically only watch European football.
The most watched sporting event on the planet is the perfect place for footballers to make a name for themselves, and possibly make some cash too by earning a contract at a club in one of the major leagues of Europe.
The 30 players mentioned here are some of the most likely to break out at Brazil 2014.
Most are in the early stages of their careers, like Zinedine Ferhat or Isaac Brizuela, while others are just hitting their peaks, such as Teofilo Gutierrez.
A few, like Jo and Nicolas Lodeiro, have even had a crack at Europe before, but didn't make the grade for one reason or another. Those gentlemen in particular will be looking to impress in national team colours in June and July in the hope of some kind of redemption.
Here are 30 non-Europe-based players who could see their reputations enhanced considerably during the World Cup.