Jay Z's Roc Nation Reportedly in Play to Land NBA Draft Prospect Andrew Wiggins

Dan FavaleFeatured ColumnistApril 1, 2014

AP Images

Jay Z wants to teach Andrew Wiggins how to spend his cheese.

Now that Wiggins has officially declared for the NBA draft, he's expected to seek representation, which CSNNW.com's Chris Haynes says could lead him to Roc Nation, the brainchild agency of Jay Z.

"According to league sources, Wiggins is in the process of choosing between Hip Hop mogul Jay-Z's Roc Nation and one other unknown agency for player representation," Haynes writes. "Rich Paul, LeBron James’ agent, was rumored to be in the mix but we were informed Paul never recruited the forward."

So much for LeBron and Wiggins sharing the same agent.

Wiggins only just announced he would enter the NBA and leave Kansas after only one season, per USA Today's Nicole Auerbach:

"It wasn't an easy decision," Wiggins said, via Auerbach. "I just wish I had more time. College goes by so fast. I can see why people stay all four years."

While it may not have been an easy decision, it's one many saw coming.

All right, it's one everyone and their college basketball-hating cousin's boyfriend's stepsister's great aunt thrice removed by divorce saw coming.

Before even playing for Kansas, Wiggins was projected as an unchallenged No. 1 pick in this summer's draft. Although the stocks of Jabari Parker and Joel Embiid have since skyrocketed, Wiggins has firmly held his own as a top-three prospect.

Bleacher Report's Jonathan Wasserman has him going second overall—behind Parker—in his latest mock draft.

With millions of dollars in earning potential both on and off the court at stake, it's no surprise Wiggins is making the jump now. As ESPN's Jeff Goodman notes, staying in college was never really an option:

Now that he's NBA-bound, choosing representation likely tops Wiggins' to-do list.

Picking an agent or agency isn't necessarily important for on-court purposes at this point. Rookie-scale contracts limit the amount of money Wiggins can earn once he's drafted.

Off-court paydays are what the 19-year-old must worry about most.

Flurries of endorsement offers are bound to find their way to him. Back in October, B/R's own Jared Zwerling detailed how Wiggins may receive a shoe deal from one of many major companies that could potentially double the $93 million "footwear and apparel" contract LeBron signed with Nike in 2003.

SEATTLE, WA - DECEMBER 12:  Jay Z (C), agent for Robinson Cano of the Seattle Mariners, looks on during a press conference introducing Cano to the media at Safeco Field on December 12, 2013 in Seattle, Washington.  (Photo by Otto Greule Jr/Getty Images)
Otto Greule Jr/Getty Images

When that much money is in play, you want to know you're in good hands. Wiggins can find solace in knowing Roc Nation has their hands in just about everything.

Roc Nation's clients, per Yahoo Sports, include Kevin Durant of the Oklahoma City Thunder, Robinson Cano of the Seattle Mariners and Victor Cruz of the New York Giants, among others.

If Cano's lavish $240 million contract is an accurate barometer of Roc Nation's negotiating power, then Wiggins needs to look no further than the iced-out Jay Z to ensure that an inability to do laps in pools filled with cash isn't one of 99 problems he'll face moving forward.