Adidas have put six cameras in the Brazuca ball, the official football of the 2014 World Cup.
According to the manufacturer on their YouTube page:
adidas developed an innovative camera-ball; the brazucam. Capturing 360º views through six different lenses, offering fans around the world the opportunity to enjoy and share the love of football from an entirely new perspective.
At first, that sounds like an incredible idea—why not pop a camera in there and get a different perspective on the way the ball is struck, the journeys it takes and so on?
You later notice that it all gets a little bit spinny as players inject swerve and bounce.
Still, it looks as if Xavi and friends are impressed.