Gerald Brisco and Jim Ross both attended the 2014 NCAA Division I Wrestling Championships this past weekend. Ross let fans in on the process of WWE scouting there.
Ross wrote on his blog:
Saw some real studs at the Nationals in OKC the past few days. Jerry Brisco has seen many of these athletes multiple times this season and has a strong group considering WWE as a career choice.
If just half the kids that have been recruited sign, WWE will have a gifted group of big personality athletes with which to work with in their Performance Center.
He went on to explain that Brisco has developed a strong relationship with the college ranks, something that undoubtedly will increase WWE's chancing of snagging great talent.
Speaking about what Brisco looks for, Ross told The Oklahoman the following:
He's looking for guys who have that nice look, a marketable look—he doesn't have to be 6-3; he could be 5-10—and some of these guys have a little showmanship in them. They've got a little swag about them. You need extroverted athletes.
"Swag" is a perfect word for guys like Brock Lesnar and Kurt Angle, who not only stood out because of their outstanding wrestling ability while amateurs but because of their magnetism.
It's a smart move for WWE to scour both the independent circuit and college competitions, allowing the company to recruit a variety of talents.