Nowadays, athletes are much more than just people who play sports. They are part of a multi-billion dollar industry and are celebrities in the truest sense of the word.
Megastars like the ones on this list have become household names, whether it's from endorsements, unique backgrounds, or meteoric ascents to stardom.
These active athletes all have one thing in common: they have found incredible amounts of success both on and off the field (or court or rink), and their popularity extends beyond the boundaries of being an athlete.
Here are 12 athletes whose popularity has transcended their sport.