Sprite 6 Mix is the delicious and refreshing joint venture between LeBron James and Coca-Cola.
Perhaps you have heard of either of them.
The Atlanta Business Chronicle's Jacques Couret reports that the Miami Heat star is getting his very own beverage, which will be available by "mid-March."
Couret gives us an idea of what we can expect as far as the drink's taste: "The limited edition 'Sprite 6 Mix' by LeBron James combines the taste of traditional Sprite with a cherry and orange flavor, Atlanta-based Coca-Cola (NYSE: KO) said."
Sneaker and sports-apparel deals are nice and all, but it has to be peculiar to know that you can consume a commercial beverage that you helped concoct.
Four MVP awards, two championships and 10 All-Star nods were clearly not enough, so we can go ahead and say this James kid is doing alright. In fact, it's safe to say he finally made it.
ESPN's Darren Rovell shows off the bottle you can look for shortly in various stores around the nation:
New 20 oz bottle of new Sprite 6 Mix by LeBron with Cherry and Orange flavors pic.twitter.com/YSkQr3UZ73— darren rovell (@darrenrovell) March 19, 2014
Rovell's ESPN report features a statement from James, who sounds absolutely ecstatic to have his name emblazoned across a soft drink.
"I never imagined I would have my own flavor someday," James said. "I had a great time working with the Sprite team to turn my favorite flavors into a pretty cool variation of one of my favorite brands. I'm proud of what we created and I'm excited for my fans to try it."
Sadly, much like your favorite athlete wearing your favorite team's uniform, the opportunity to experience this is fleeting. The special-edition beverage will be available for a limited time only and come in both "19.2-ounce cans and 20-ounce bottles" (via Rovell).
The ESPN business reporter also brings up the fact that the 29-year-old NBA superstar has had a deal with Coca-Cola Co. since his rookie season with the Cleveland Cavaliers.
Since that time, James has enjoyed a wealth of endorsements. He even ranked No. 2 in Sports Illustrated's 2013 look at the "Fortunate 50," a list of the highest-earning athletes.
Daniel Roberts, who compiled the list, said of James' list of endorsements:
James has bounced back from the stain of the Decision in 2010, leading Miami to the ’12 NBA title and repairing his image. New deals followed, with the likes of Baskin-Robbins and Samsung. LeBron also has one of the biggest contracts with Nike and is a part owner of the Liverpool soccer club.
His various ties netted the Heat star a whopping $39 million the previous year in endorsements. However, none of them gave him the priceless joy in knowing you can mix cherry and orange with some Sprite and quite literally call it your own.
It takes the usual mixing of flavors at the soda dispenser to an entirely new and absurd level.
Now Rovell reminds us that James has had limited-edition products before, of the shoe and chewing-gum variety, so we would imagine this is hardly the last we will see of James briefly lending his name to food items.
With a winning team, various endorsements and popularity so immense that it causes fans to constantly buy into Space Jam 2 rumors, we have to think Sprite has one successful product on its hands.
The moment these bad boys hit the shelves is the second they leave the store altogether. So if you happen to try the beverage, let us know if Sprite tastes amazing with a little extra kick from the mad mixologist known as LeBron James.
If this is like any of his other endeavors, it's going to be quite amazing.
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