Stephen R. Sylvanie-USA TODAY Sports
UFC Fight Pass reaffirms the promotion's place at the forefront of media trends. They know they have to let us watch what we want, when we want, at least in part. That's what our generation demands, and UFC moves in stride with us for the most part.
A creature of the digital age, Dana White and the UFC have always been media-savvy, which helps them rise as quickly as they have. They grew with media trends, using reality television and social media to court their target demographic, the millennials, who prefer to have direct contact with their media.
UFC Fight Pass is a node of customizable, a la carte content, the newest and most influential step in media. We get to pick and choose on Netflix instead of watching our Futurama reruns on Comedy Central's schedule. We have Pandora stations that determine our music for us. We browse libraries of old sports clips on YouTube.
UFC outruns much of the pack when it comes to releasing their content. Companies usually keep old clips to themselves to make a buck from DVD sales, so sports networks lag behind media such as film and television. WWE and MLB, among others, delved into this realm with good results, with the WWE’s site serving as a role model for Fight Pass.
Regardless, the UFC is making a sound, forward-thinking media decision with Fight Pass, one that will keep them from stagnating their approach.
You can follow DJ Summers on Twitter @djsummersmma