General Motors made it official this week what they have been denying since last season.  GM, only days after filing bankruptcy, is pulling their support from NASCAR’s Nationwide and Camping World Truck series.

With some estimating that automakers spend nearly $150 million to support auto racing, it was a financial liability that was ripe to take a hit. No matter that the automakers spokespersons and executives continually voiced their public support for NASCAR; in the end it wasn’t it up to them, it was up to people who look at only one thing—the bottom line.

Without publicly admitting it, Chrysler has already quietly withdrawn most of its support and don’t be surprised if GM announces in the near future that they will also withdraw from the Sprint Cup Series.

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