When promoter Eddie Hearn postulated that Carl Froch vs. George Groves II will be the "biggest fight in British boxing history," per The Telegraph, he raised more than a few skeptical eyebrows amongst the sport's cognoscenti.
However, when the initial 60,000 tickets sold out almost immediately, his words gained credibility. You now have to expect that the remaining 20,000 seats will be snapped up for what will be a post-war attendance record for boxing.
The all-time record of 90,000 for Len Harvey vs. Jack Petersen came during the 1930s when the advent of huge stadia made such crowds possible for the first time.
Post-war, the popularisation of television dampened live crowds, and May's rematch will be the best-ever U.K. crowd for a televised boxing match. In general, fans have realised that they'll get a much better view watching at home than in the cheaper seats at a football stadium.
Even mass-appeal fights like Joe Calzaghe vs. Mikkel Kessler and David Haye vs. Dereck Chisora, which sold well, were still some distance from packing out the Millennium Stadium and Upton Park, respectively.
It is therefore slightly incredible that so many people are willing to pay good money to sit a long way from the action at the cavernous Wembley Stadium. It is a testament to the pull of this fight that fans just want to be there live.
Everyone in British boxing will be studying this mega-event in the hope of replicating its success. Here are five ways that Froch vs. Groves II will change the game in the U.K.