David Richard/Associated Press
Norv Turner will look for answers to improve Minnesota's offense on third downs.
2013 production: 36 percent, 19th in the NFL
This stat has a whole lot of hiccups to it.
If an offense is consistently putting together strong drives by accumulating 10 yards on first and second down, then this stat is irrelevant. It doesn't matter when an offense picks up yardage but just it does.
And if that is the case, then the offense will have fewer attempts on third down, which can skew the conversion rate one way or the other.
Also, if an offense consistently goes three and out, then the attempts will be few and the conversion rate will be putrid.
Chalk the Vikings for more of the latter than the former.
The Vikings finished in 18th in the NFL with 214 third-down attempts (one more attempt than Indianapolis, Kansas City and Philadelphia; all three of those teams made the postseason).
The three aforementioned teams converted 38 percent, 35 percent and 39 percent (respectively) on third down.
The Vikings weren't a team last year that hammered home quick drives. They milked their way to the end zone, which means they have to consistently convert on third downs and sustain drives.
With much of the same personnel back, the Vikings may fall into that same style of offense, which means it will be vital to improve the conversion rate.