Seattle Seahawks running back Marshawn Lynch and Skittles have gotten a lot of publicity for their partnership, so the candy company has decided to make him a member of their team for life.
Sure, Beast Mode had already signed an endorsement deal with the company. Now he has a uniform to make him an official member of the Skittles team:
This has turned out to be a great deal for Lynch.
It would be even cooler if Skittles followed this up by making him another jersey using the "Seattle Mix" that it came out with during the Seahawks' Super Bowl run:
Make it happen.