Perhaps more than any other sport, boxing depends on superstars to drive up attention, interest and, ultimately, revenue. That's why promoters are always looking for the next big thing. They need it to make a living.
Don’t believe me? Ask a few people you meet on the street tomorrow how many boxers they can name. After they regurgitate a name from the past like Mike Tyson or Muhammad Ali, pat them on the head nicely and ask them to now name someone who is still fighting today.
Chances are good you’ll hear them say either Manny Pacquiao or Floyd Mayweather. Some of them will even name both.
After that, there will be silence.
If junior middleweight Saul “Canelo” Alvarez (43-1-1, 31 KOs) ever wants to be someone like that—a fighter grand enough to transcend the very sport and thrust his name into the pantheon of popular culture—the kid has some work to do.
Here’s his blueprint to become boxing’s biggest superstar.