Zlatan Ibrahimovic has been on Twitter all day as part of a Nike initiative on the #DareToZlatan hashtag, basically playing up to the stereotype of supreme confidence and third-person musings.
It's been fun, but after a day of it, some users on the social network sound as if they're beginning to get tired of the shtick:
Zlatan - it's all jumping the shark a bit. He's gone from cult hero, growing acceptance of quality, to saturation and now 'too much'.— Miguel Delaney (@MiguelDelaney) March 10, 2014
I've isolated the precise moment when Zlatan Ibrahimovic jumped the shark: https://t.co/9eFKGshPfd— Tom Adams (@tomEurosport) March 9, 2014
Ruthven (@grahamruthven) March 10, 2014
I'm fairly sure Chuck Norris jokes were #DaringToZlatan all over the internet in c.2004.— Football Clichés (@FootballCliches) March 10, 2014
Mind you, not everyone has grown weary of Zlatan. Here's former CNN host Piers Morgan getting right behind the fun:
Who is right? Should we all be daring to Zlatan, or is it time to take the rest of the afternoon off?
You can have your say in our poll on the left of the page, and also by leaving your comments at the foot of the article.