In April of 1998, an advertised match between Steve Austin and Vince McMahon resulted in WWE winning the Monday night ratings war with WCW for the first time in 83 weeks.
That match would never actually happen, though, as Dude Love returned to the company and shockingly and inexplicably turned on friend and former partner Austin. The betrayal set up a the first pay-per-view title defense by Austin at the Unforgiven: In Your House event.
Austin entered the Greensboro Coliseum with all of the attitude fans would expect from the Texas Rattlesnake. A sneak attack before the bell by Love insured that the action would be heated from the get-go.
A wild, chaotic and brutal main event unfolded before the eyes of wrestling fans who had begun to pledge their allegiance to the much more exciting product presented by McMahon's promotion.
Mick Foley (Love) took several of the violent bumps he had become known for, including a bodyslam on an unforgiving band stand that had been used earlier in the evening for a concert and a hip toss off that same bandstand onto the arena floor.
Foley proved to be the perfect opponent for Austin, as the champion continued to perfect the main event style that he would use to great success over the course of the next four years. Both men were incredibly smart workers who knew what spots would elicit the pop from the audience and also understood that they could not overload the match with too many of those spots.
The crowd was rabid in their support for Austin and loathed McMahon, who made his way to ringside midway through the bout as commentator Jim Ross openly wondered if fans could be in for a repeat of the Montreal Screwjob.
That was not the case, however, as Austin utilized a steel chair to bash both his opponent and McMahon to the approval of the fans in Greensboro.
Though the rematch a month later at Over the Edge gets more recognition, and rightfully so, the original Austin-Love title match at Unforgiven really indicated just how great the chemistry between the two Superstars was.
Among the most popular stars of the Attitude Era, they would go on to compete in several main events with one another, each one delivering on fans' expectations.
The non-finish may have brought the overall quality of the bout down a notch but, it played to the overarching Austin-McMahon story and left fans wanting more from the competitors involved.
In any language, that is an effective main event.