Video: Lionel Messi Stars in New Lay's Crisp Advert

BR-UK StaffFeatured Columnist IVMarch 5, 2014

Lionel Messi just can't win, can he? 

First he lost his Ballon d'Or to Cristiano Ronaldo, and now he can't even keep hold of his coveted crisps. 

In this new Lay's advert, the man who has rarely met a challenge he hasn't been able to overcome on the pitch, Lionel Messi, is presented with a new challenge: keeping hold of his precious snack.