Video: Lionel Messi Stars in New Lay's Crisp Advert

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Lionel Messi just can't win, can he? 

First he lost his Ballon d'Or to Cristiano Ronaldo, and now he can't even keep hold of his coveted crisps. 

In this new Lay's advert, the man who has rarely met a challenge he hasn't been able to overcome on the pitch, Lionel Messi, is presented with a new challenge: keeping hold of his precious snack. 

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