Lovers of anything Lionel Messi-related, Argentina, the World Cup, dubstep or any or all of the above are going to eat up Adidas' new Messi-themed World Cup advert.
Adidas' new boot, the adizero f50, is shown worn by Messi in a classy advert that will surely spark up some excitement over this summer's World Cup in Brazil.
The #FASTORFAIL campaign was uploaded with a simple message about Messi and their boot.
When Leo Messi steps out onto the pitch, the world expects. His fans, his team, the hopes and dreams. Leo absorbs all of the expectation and pressure around him to channel it as energy that he unleashes on the pitch. Fast.
Now, on the road to Rio, the stakes are higher than they've ever been. It's all in or nothing for Leo. Fast or fail.
With the new adizero f50 Messi, you too have the chance to go to the FIFA World Cup by playing #FASTORFAIL, a new real-time reactive game experience. Only the fastest will go to Rio. The louder the Messi social buzz, the faster you go, so share this and play!