Hoffenheim scored a goal in the Bundesliga at the weekend, and mascot Hoffi the Moose naturally rushed over to celebrate.
The only problem? He didn't see the advertising hoardings, tripped over them, and his head quite literally fell off.
If you thought that the moose mascot was a real moose, your belief system has been shattered, just like that time you found out about Santa Claus.
Spotted on Who Ate All the Pies blog.