When the news leaked several months in advance, (from PWInsider via WrestlingInc) it was consumed by the internet the way an antelope is consumed by a pack of starved hyenas.
Starved of a legitimate Daniel Bryan WWE World Heavyweight Championship run, fans have fought the projected WrestleMania main event every step of the way.
The polar reception of a feud between Randy Orton and Batista would lead to an abrupt change of plans in any other circumstances, and it still may.
But WWE opting to move forward with its controversial title match has created such angst among its most vocal followers that it has become nuclear.
An on-paper WrestleMania match once seen as lukewarm has become so infamous it's now interesting. Fans have become just as big of a story as the match. Whether or not they want the match no longer matters. As it stands, the WWE universe has a starring role at a monumental WrestleMania.
If Orton and Batista square off at WrestleMania XXX, it will be the first one-on-one world championship match between two heels in WrestleMania history.
Two heels competing against one another for the world title is rare in that fans would be apathetic as to who wins. The status quo calls for somewhat of a babyface chase culminating in redemption by winning a major championship on WWE's biggest stage.
Despite veering from the status quo with a heel-heel main event, the Batista-Orton feud will still follow this time-honored formula.
Batista and Orton both being heel makes the match itself the villain. Fans, always the deciders of what's good and evil in WWE, will assume the role of the hero. Their redemption will come when they, not Batista or Orton, are remembered when history revisits WrestleMania XXX.
Many claim they don't want to see this match, but the emotion with which they convey that sentiment suggests it can't come soon enough.
The threat of a fan takeover in a world title match isn't a threat. It's a marketing ploy.