As Reebok attempts to shift its focus from elite athletes to fitness for people of all shapes and sizes, the company has also changed its official logo.
You can see a video explaining the brand change below.
Matt O'Toole, Reebok's chief marketing officer, had this to say:
For 30 years, we've been successfully making products for elite athletes in every imaginable sport, but what we haven't been able to do is inspire enough people to move...It's an invitation for all of us to take part and to fight against complacency for everyday people, not just superstars and elite athletes.
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