If you are someone who splashes on fragrances based on the sports landscape, you are in luck. You are also a very specific demographic of the cologne-wearing public.
The Daily Orange's Jackie Frere reports Syracuse University, in collaboration with Masik Collegiate Fragrances, are in the initial throes of creating a signature line of scents for Syracuse faithful.
Eventually, fans and students will be able to reach for scents that will be called "Syracuse University for Him” and "Syracuse University for Her."
Granted, the product's names leave a lot to be desired when it comes to creativity, but Masik is going to great lengths to infuse these perfumes with the one scent the snarky among you are no doubt clamoring for. Essentially, there will be orange.
Frere states that there was a focus group held last Wednesday to pick out the scents that might feature in bottles of "Him" and "Her."
Undergraduate programs manager of the School of Information Studies Julie Walas was part of the 25-person panel and had this to offer: "They were a mix of citrusy and wintery and captured the essence of Syracuse well. There was one called ‘Citrus Chill’ in fact that I liked a lot."
Syracuse's assistant director of alumni programs Kim Brown had more to offer in the form of pics and tweets from the focus group:
Really, you have one job when making a Syracuse fragrance, and that is making sure there is some form of orange represented. We can now breathe easy, because that seems to be the main ingredient in each concoction.
Frere actually gives a full description of each fragrance:
“Citrus Chill,” for example, contained pear, limoncello, tangerine, strawberry, sandalwood and passion fruit.
Brown also tweeted that the scent “Let’s Go Orange” smelled “super summery.” It mixed mandarin, peach, vanilla and cedar together, along with other light scents. “SU Strong,” the men’s cologne, mixed elements like cracked pepper, orange zest and amber. Brown tweeted that she did not enjoy it as much as the women’s perfumes.
OK, who's hungry now?
Masik Collegiate Fragrances' owner Katie Masik explained that the company is working hard to capture "the scent of Syracuse," which encompasses everything from the ambiance to the architecture.
Those running low on Michael Jordan cologne will have a refill of sports scents shortly. The 1.7 oz. bottles will eventually be made available for $39.50 for release in either the spring or summer of this year.
At that time, we imagine Syracuse students and fans will pick up their own, attempting to smell like their beloved university. Masik, per the report, targets large schools with big fanbases for their fragrances.
The company chose wisely in targeting Syracuse, because this is just the kind of thing that pairs well with an orange-painted face on the way to the arena.
If all goes according to plan, that means each respective consumer will be smelling, well, quite lovely.