It is far easier to invest one's self in a match when the storyline behind it is the best it can be.
This Sunday, WWE presents an Elimination Chamber pay-per-view lined with matches accented by various qualities of storylines.
WWE World Heavyweight champion Randy Orton faces criticism and questions surrounding the legitimacy of his title reign as he defends against five challengers inside the unforgiving structure that shares the name of the event.
The Shield and the Wyatt Family will clash in a six-man tag team match that may be the most anticipated match the company has produced in months. Bray Wyatt has promised a war and the lack of physical contact between the two teams ensures that they will leave everything in the ring come Sunday.
Batista has dominated Alberto Del Rio for the last two months. Sunday, he will have the opportunity to put the Mexican aristocrat in the rear view mirror. Will he succeed or will Del Rio stun The Animal on the road to WrestleMania?
How do those stories grade heading into this weekend's event? What about the stories, or lack thereof, behind the undercard bouts?
Here is a look at the grades for the build to each match on the Elimination Chamber card.