Brock Lesnar made his WWE return back on December 30, 2013's edition of Monday Night Raw. It was on that night that he and Paul Heyman challenged the winner of the unified title match between John Cena and Randy Orton.
The moment seemed to come out of nowhere, as The Beast had not been seen on WWE programming in nearly four months. And while the challenge was unexpected, it was very intriguing. But despite the stir it may have created among fans, it died just as quickly because since then virtually nothing has happened with Brock and the WWE World Championship. But all that could change after the Elimination Chamber.
Fans that have followed the WWE product since Brock's return know that the former UFC champion was put almost immediately into another storyline upon his arrival. Any talk of becoming the new champion was lessened to some degree by Lesnar's angle against The Big Show.
Their rivalry may not have been the epic showdown that Brock versus Cena or Orton could have been, but it did get Lesnar's foot back in the door. It also provided some great moments for Big Show, who looked stronger than he arguably did at any recent point in his WWE career.
Their feud consisted of a few confrontations and then one match only at the Royal Rumble. Their program basically lasted around a month, and then it was back to the mic for Brock and Heyman.
The opportunity for something to happen seemed to be perfect. Heyman kept pursuing the issue on Raw and even tried to force Triple H's hand. However, The Game declined to give Brock an opportunity at Orton's title. While all of this was obviously done from a storyline perspective, the truth is that the real reasons behind the move remain unknown.
Why bring Lesnar back to the fold with the express purpose of pursuing the WWE World Championship, only to not see it through? Understanding that Batista was coming back and would go over at the Royal Rumble to later headline at WrestleMania, then why was the title even mentioned at all?
The fact is that since Brock and Heyman's appearance on the January 27 edition of Raw, the two men have not been seen. They seem to be laying low, waiting for their next scheduled booking, which Wrestlinginc.com reports is February 24.
That is the day that the WWE Network goes live, which is obviously a huge day for the company. That night's edition of Raw will likely be loaded with talent and packed full of drama. And considering it's the night after the Elimination Chamber, it could be the program that sees the birth of some major WrestleMania angles.
Among all of that talent will be Brock Lesnar, who may never have a better opportunity to once again challenge for the WWE World Championship. And he should be booked for it.
The question however is when? If Lesnar is meant to face off for the title, is WrestleMania 30 the most logical event for the match? The biggest problem with this scenario of course is that many fans feel Lesnar should be working another huge bout at Mania and this one has nothing to do with championship gold.
The Undertaker's undefeated streak will undoubtedly be on the line once again this year. And he obviously needs an opponent, someone to step up and try his hand at WrestleMania immortality. A great number of the WWE faithful feel that someone should be Brock Lesnar.
And if that match does happen, then where does that leave the WWE World Championship?
The fact is that even though Brock challenging for the title would be a great main event for any pay-per-view, there are none left between the Elimination Chamber and WrestleMania 30. So if the match is not meant to happen at Mania, then the only sensible stage left is Monday Night Raw.
While this scenario may sound highly unlikely to some fans, the truth is that it would surely bring big ratings for WWE. With the company trying to get as many eyes as possible on the new network, booking this match could be a great way to help make that happen.
For that matter, why not put the match exclusively on the WWE Network? Imagine the buzz around a main event of that magnitude being on display for what WWE could consider its most hardcore, most dedicated fans. That could be yet another great way to garner attention to not only the product, but to its most ambitious project to date.
At the end of the day, the only plausible outcome for Brock Lesnar's razor-sharp focus on becoming WWE world champion is for The Beast to be booked against the Elimination Chamber winner. Lesnar does not necessarily need to go over, and could still face Undertaker at WrestleMania 30, but if the title match does not happen, he could look weaker than he has in quite a while.