World Football

Creating NFL-Style Logos for the World's Top Football Clubs

Ryan BaileyFeatured ColumnistFebruary 19, 2014

Creating NFL-Style Logos for the World's Top Football Clubs

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    @RyanJayBailey

    Last December, the folks at Football as Football treated us to full redesigns of each of the 32 NFL team logos, imagining what they would look like as football (or "soccer") crests. 

    Now, B/R has done the opposite, adding an American tinge to the badges of 18 of the biggest clubs in Europe.

Manchester United

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    Manchester United's owners already run an NFL team in Florida, so their eventual Americanisation is inevitable. 

    This logo takes inspiration from Duke University's Blue Devils logo.

Arsenal

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    @RyanJayBailey

    At the risk of getting into a debate on gun control, it's safe to say a lot of Americans are keen on their firearms.

    The Gunners would be smart to play on this constitutional right to deadly weaponry in their redesigned logo.

Chelsea

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    Here's a Detroit-tinged update to Chelsea's to the Earl of Cadogan's coat of arms on their current badge.  

Liverpool

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    The mythical Liver bird has been a symbol of the city of Liverpool since the 14th century.

    Here, it gets a Philadelphia makeover. 

Manchester City

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    The three stars on Manchester City's current crest don't actually stand for any trophies or titles. It's this kind of superficiality that means they translate perfectly to this Baltimore Ravens-inspired logo.

Tottenham

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    Tottenham's name is taken from medieval nobleman Harry Hotspur.

    In an NFL context, it makes more sense to give them a cowboy flavour.

    It's better than a cockerel sitting on a basketball, right?

Newcastle United

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    @RyanJayBailey

    The NFL has Seahawks, so why not Seahorses?

    Newcastle's crest features two of the dainty fishes to show the city's "strong connection with the sea."

    This has been lifted for my gridiron redesign, and to make it a little more American, a backward baseball cap and a bottle of beer (a "Lite" version of Newcastle Brown, of course) have been thrown into the mix.

Everton

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    @RyanJayBailey

    Everton inspired plenty of controversy in 2013 when they revealed an unpopular crest, leading the People's Club to give their fans a chance to vote for a replacement. 

    Odds are the Toffees faithful won't like this design either.

Barcelona

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    @RyanJayBailey

    Barcelona's Cincinnati-inspired NFL logo pays tribute to their Catalan heritage, their Blaugrana stripes and it has a massive Bengal tiger on it.

    What's not to like? 

Real Madrid

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    The Kansas City Royals may be a baseball team rather than an NFL franchise, but their name is regal enough to suit La Liga giants Real Madrid. 

Bayern Munich

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    @RyanJayBailey

    Bavaria is known for brown bears and beer, so they naturally combine in this take on the Chicago Bears logo. 

    Coincidentally, Beers was the name of the main team in the powerful 1998 American sports docu-drama Baseketball

Borussia Dortmund

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    @RyanJayBailey

    In order to appear more threatening, it is virtually compulsory for American sports teams to have an aggressive animal in their name. Hence, BvB become the BvBees. They already have the right colours! 

AC Milan

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    @RyanJayBailey

    Milan's redesign plays on their "Diavolo" ("Devil") nickname, given the American propensity to give sports teams demonic-sounding names.

Internazionale

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    @RyanJayBailey

    One of Internazionale's symbols is the Biscione snake, which looks like something you might get tattooed on your back during a lads' holiday in Corfu. 

    The NFL redesign has a little more venom, with a snazzy rattlesnake to conjure images of Wild West cowboys discussing 4-2-3-1 tactics in the Mojave desert. 

Juventus

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    @RyanJayBailey

    In the 1980s, Juventus added the silhouette of a zebra to their crest, thanks to their mutual black-and-white colour scheme.

    It is the stripey creature that inspires their NFL name, the Turin Zebras (pronounced "Zeeeebras").

    Well, it's more appealing than the "Turin Old Ladies," at least.

AS Roma

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    @RyanJayBailey

    Roma's traditional crest has a lupine theme, depicting a female wolf feeding Romulus and Remus as part of Rome's foundation myths.

    Babies and dangling wolf teats go out the window in the redesign, replaced by an angrier looking predator.

Napoli

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    @RyanJayBailey

    Napoli are known as I Ciucciarelli, or "The Little Donkeys," which probably puts them below Roma in the combative animal stakes. 

    If anything, the Napoli Donkeys would get Tony Adams' seal of approval.

Paris Saint-Germain

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    @RyanJayBailey

    Paris Saint-Germain and the New Orleans Saints share some common ground in their logos: Both feature a Fleur-de-lis, paying tribute to French heraldry.

    This one could catch on from Paris all the way to Louisiana. 

     

    Follow Ryan Bailey on Twitter 

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