Danish club Odense Boldklub is having all the fun.
In this video, released by the club's official Youtube channel, they ring in striker Jeppe Hansen's 25th birthday by covering him in cinnamon.
On Hansen's big day, it only got bigger and stranger. In this NSFW video, he is taking punishment for being on the losing end of a card bet. As a result, his teammate got to fire footballs at his bare bum.
The result? A lost card bet.
@101greatgoals we played cards and I lost— Jeppe Hansen (@Jeppe29) February 13, 2014
Hat tip to 101 Great Goals for the find.