Last season there was a lot of talk about the 'curse' of shirt sponsorship after, amongst others West Ham's (XL) and Newcastle United's (Northern Rock) sponsors went into liquidation.
This isnt anything new however and the latest such link was in the news today.
Up until last week Manchester City were sponsored by Thomas Cook, the club maintains links with them still.
Today Thomas Cook's German parent company Arcandor filed for bankruptcy protection—putting over 5,000 jobs at risk.
A previous Manchester City shirt sponsor Eidos saw its share price plummet by over 90 percent after its name was seen on Sky Blue shirts.
Worst of all however has to be the strange scenario from 2003 that saw City unable to replace the name of sponsors First Advice for a full season as the pre-payment nature of the deal precluded it, and City were in no mood to repay the money.
This in efffect meant that a defunct company was emblazoned across City shirts for many months before being replaced by the now ill fated Thomas Cook.
Lets hope City has overcome this jinx and Etihad goes from strength to strength.