Andy Wong/Associated Press
Slopestyle gold and bronze medalists Dara Howell and Kim Lamarre circumvented the rule by International Olympic Committee pooh-bahs banning helmet stickers in tribute of freestyle skiing pioneer Sarah Burke.
The IOC said the stickers constituted a violation of the rule barring political statements at the Games.
So Howell and Lamarre used their actual voices to honor Burke, the face of the sport and mentor to many female freeskiers before she died in a 2012 ski halfpipe crash. Burke played a big role in lobbying for freeskiers in slopestyle and halfpipe to be part of the Games.
The pair, winners of the first medals handed out in ski slopestyle’s Olympic debut, made Burke a prominent subject of post-competition interviews.
"I said earlier this week that I hope maybe a Canadian can bring home a gold medal and it'll definitely be for Sarah," Howell said.
Lamarre paid tribute to Burke's legacy, saying, "She was with me today. I totally felt her. She's amazing and I'm happy to honour who she was by doing this today."
Meanwhile, Canada has issued a postage stamp in Burke’s name. Maybe Sochi skiers should plaster a bunch on an envelope and stick it to their helmets.