Winslow Townson-USA TODAY Sports
The stereotype of cage fighters is that they're all boorish neanderthals. While it isn't quite true, fans certainly go to great lengths to push the idea that fighters are as smart as anybody.
For guys like Chael Sonnen, Daniel Cormier, Rich Franklin, Brian Stann, etc. that's completely true. That bunch, however, oftentimes get proven to be the exception to the rule.
When Jessica Eye found herself under the microscope, and put into an awkward position she had never before found herself in, every action she took was the wrong one. From attacking Brent Brookhouse from Bloody Elbow to appearing on the February 10th Edition of the MMA Hour to, essentially, even addressing it at all...she just didn't handle it well.
For a how-to guide on handling a drug controversy, look at Ray Lewis and his deer antler controversy ahead of Super Bowl XLVII. While he was basically caught red-handed using substances banned by the NFL's steroid policy, his firm denial and condescending dismissal of the idea that he did anything wrong quieted much of the talk. Then it was just a matter of waiting for the story to get forgotten which, of course, it did.
Eye didn't do that and, quite clearly, needed direction from a manager or an agent or a publicist...just somebody who actually knew what they were doing. She didn't have that (and if she did, she clearly didn't take their advice).
She isn't alone, either. Matt Brown clearly didn't consult anyone with common sense when he rolled out his podcast, rife with downright foolish statements. Vitor Belfort continues arming his opposition with his ridiculous ramblings on his use of TRT. The list goes on.
Fighters either don't have access to the sorts of people they need when this sort of situation arises, or they just don't listen to them. While that's great for folks like me who get more and more material to work with while writing, it definitely isn't great for the fighters.