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This should be the easiest move Dan Gilbert ever makes.
I shudder to think how many season-ticket holders the Cavs stand to lose for 2014-15. How many of these loyal fans would renew their seats knowing that Brown would be back next year?
This isn't just about the fans, however. It's about the culture.
Clearly, Brown's team culture isn't working. There's been more negativity surrounding this team than the past three seasons combined. That includes the 0-for-January, 26-game losing streak in 2010-11.
Players are now openly complaining about Brown and his coaching staff, according to Jason Lloyd of the Akron Beacon Journal:
Players have privately complained that Brown’s coaching staff, with at least seven assistants, is too big. An assistant coach will tell a player one thing, then Brown will come back and yell at that player because he wants it done another way. “We’re getting too many mixed messages,” one player said. “This isn’t very much fun. We were losing last year with Byron, but at least we were having fun.”
Brown isn't getting any effort out of his players. As mentioned before, the Cavs are actually worse than last year in six of seven major offensive categories. This is a team that didn't have Luol Deng, Jarrett Jack or Anderson Varejao for more than 25 games last year.
The Cavs fired Byron Scott largely due to the fact that they felt he didn't hold players accountable for their actions.
Brown has done the same thing recently, giving Dion Waiters his normal minutes in a game against the New York Knicks, just a day after he was removed from practice. According to Lloyd, "this left at least a handful of players raising their eyebrows — particularly within an organization that has preached accountability since Brown’s arrival."
The Cavaliers need someone with proven success as a head coach. Someone who can lead, motivate and teach the young players what it means to be a pro.
Mike Brown is clearly not this person.