Naming Rights Deal Should Help Front Office

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Naming Rights Deal Should Help Front Office
Rick Yeatts/Getty Images

Let me guess: You don't like the name Globe Life Park in Arlington. I get it (though I kind of like the idea of "The Globe" and some Shakespearean humor). The park has been Rangers Ballpark in Arlington or just The Ballpark in Arlington for all but four years of its 20-year existence and now there's another corporate sponsor on the building.

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