Super Bowl 2014: Memorable Commercials from the NFL's Championship

Donald WoodFeatured ColumnistFebruary 5, 2014

Feb 3, 2014; New York, NY, USA; NFL commissioner Roger Goodell (left) poses with Seattle Seahawks head coach Pete Carroll (right) and outside linebacker Malcolm Smith (middle) behind the Super Bowl MVP trophy and Vince Lombardi Trophy during the winning team press conference the day after Super Bowl XLVIII at Sheraton New York Times Square. Mandatory Credit: Kirby Lee-USA TODAY Sports
Kirby Lee-USA TODAY Sports

The 2014 Super Bowl between the Seattle Seahawks and the Denver Broncos was a lopsided blowout that featured the underdog Seahawks utterly embarrassing the Broncos, 43-8, on the national stage.

While non-Seattle fans were likely bored by the game soon after it began, the commercials that were broadcast gave all fans a reason to care about the NFL’s championship game.

All of the following memorable ad campaigns stole the show on Super Sunday and made the big game much more enjoyable for everyone watching.

Here are the best ads from Sunday night.


RadioShack Goes Back to the Future

There have been questions about the long-term stability of the RadioShack chain of stores, but with a redesigned store and upgrades throughout the business structure, the company needed a way to make it clear that it wasn’t going anywhere.

That’s where the 1980s come into play.

After a menacing phone call that sounded like a threat, a barrage of movie, sports and television stars from the 80s smash through the front door of the store and destroy all of the outdated furniture, equipment and technology.

Whether it’s seeing Hulk Hogan hoisting shelving units, Mary Lou Retton stockpiling old-school radios or Alf and Chucky escaping in the getaway DeLorean, this commercial has enough nostalgia to make anyone want to shop at RadioShack again.


Audi Creates a Haunting New Breed of Dog

Some people like small dogs. Some people like large dogs. While there is contention amongst those two types of people, Audi proved once and for all that compromise is not always what is best, especially when it comes to Doberhuahuas.

A Doberhuahua is a new breed of dog that features a Doberman head on the body of a Chihuahua. And yes, it’s as horrifying as it sounds.

Audi uses the created breed to show how settling for a car can cause serious issues, but the commercial showcases this example in the funniest way possible; the Doberhuahuas create havoc across the world.

If Sarah McLachlan can’t love this dog, who can?


Doritos Power Time Travel

Time travel was a common theme during this year’s Super Bowl commercials, and the Doritos brand of chips lived up to its own lofty expectations with yet another stellar ad.

This time, though, it featured a time machine powered by Doritos—well, sort of.

The commercial depicts a child that has made a time machine out of an old refrigerator box that runs on chips. The child tricks a passerby into entering the machine and giving him the Doritos, claiming they are the fuel the craft needs to travel to the future.

When the main character emerges from the box, the child had been run off by an older man, and he fully believes that the old man is actually the child all grown up and that he is indeed in the future.

This is a clever ad that helped make even the saddest Denver fan smile on Super Sunday.