Daniel Bryan's sustained main event push has been a direct result of his undeniable popularity. Despite WWE's best efforts to quietly move him out of the world title picture following disappointing numbers as a headliner for SummerSlam, Bryan's fans have refused to go as quietly into the night.
Bryan's surge is indicative of the power of the "Yes Movement." Stars such as Zack Ryder, who had similar organic popularity, were squeezed out of relevance by a stubborn WWE machine without so much as a world title program.
Ryder built his popularity through a weekly online series entitled Z! True Long Island Story. While Ryder did enjoy modest success as a former United States champion, he would eventually drop the title to Jack Swagger before entering a slow, painful career decline that continues to this day.
Attempts to do the same with Bryan have been met with strong resistance and borderline revolt. The top Bryan fan moments in history are defined by the fan's ability to become part of the storyline through their actions, which are usually spontaneous.
At times, WWE is forced to acknowledge these otherwise unplanned moments, which makes for an even better story.