Unless you're from Seattle, the Super Bowl ads stole the show.
Of course, that wasn't exactly difficult. The Seahawks led the Denver Broncos for all but 12 seconds of Super Bowl XLVIII, and for much of those 59 minutes and 48 seconds, they were on top by multiple scores. As the 'Hawks raced to a 43-8 rout, most viewers grew increasingly bored with play on the gridiron.
Yet, somehow, this happened, courtesy of CNN's Brian Stelter:
Even though it was a super bore, the Super Bowl's four quarters averaged 111.5 million Americans -- a new record: http://t.co/DfNeAXU6yd— Brian Stelter (@brianstelter) February 3, 2014
The only (not really) explanation? People were sticking around for the commercials.
Companies brought their A-games on Sunday, as there were countless ads that were funny, captivating, heart-warming and unique. Here's a look at some of the best, although there were a slew of others that were top-notch.
Comedians in Cars Getting Coffee
Prior to the Super Bowl, I was all set for Dannon's Full House reunion to walk away as the best commercial of the night. And really, it didn't disappoint.
The only thing capable of topping Danny Tanner, Jesse Katsopolis and Joey Gladstone—have mercy—back together under the same roof? A freakin' Seinfeld reunion.
It wasn't exactly a full reunion, but in a tease for Jerry Seinfeld's upcoming Comedians in Cars Getting Coffee episode with Jason Alexander, we get a look at Jerry, George and Newman:
According to TiVo's numbers, via Nathan Ingraham of theverge.com, this was the most re-watched commercial of the Super Bowl, and that's not exactly surprising. Seinfeld was—and still is—a national phenomenon, and anytime the characters get back on screen together, the world pays attention.
Although the above spot was barely a minute long and was missing Kramer and Elaine, it was just as entertaining as I've always imagined. SportsPickle put it best:
Can the second half just be a Seinfeld episode?— SportsPickle (@sportspickle) February 3, 2014
Budweiser and Coca-Cola
If you're not in the mood to cry like Knowshon Moreno, then I would suggest just skipping this section altogether.
The sentimental route is undoubtedly the road less traveled when it comes to Super Bowl commercials, but both Budweiser and Coca-Cola tugged at the world's heartstrings and executed that tactic perfectly.
First, Budweiser, which brought back last year's Clydsedale but paired him with an adorable little golden retriever puppy:
It's just not even fair. A horse and puppy defying the odds and developing the friendship to end all friendships. Good luck not falling in love with this commercial. It was unfortunate that it aired so late in the game, but as Marketing Land on Twitter pointed out, it's certainly making its rounds on the Internet:
Then, from Coca-Cola, we had this heartwarming ad:
This one wasn't nearly as well-received—likely because of the lack of puppies—but it still sends an important message about the true beauty of diversity.
Sonya Soutus, senior vice president of Public Affairs and Communications at Coca-Cola expanded on that, via a company release:
For centuries America has opened its arms to people of many countries who have helped to build this great nation. We believe 'It’s Beautiful' is a great example of the magic that makes our country so special, and a powerful message that spreads optimism, promotes inclusion and celebrates humanity – values that are core to us and that matter to Coca-Cola.
Doesn't get much better than that.
Alright, so we've got Seinfeld and we've got love, friendship and diversity. But there were countless nominees for this last spot.
But we're going with T-Mobile, which brought in Tim Tebow for it's "No Contract" ad:
If for some odd reason you don't enjoy one of the most polarizing players in recent NFL history saving puppies, hunting Bigfoot or rocking out, you still have to appreciate Tebow's self-awareness and willingness to poke fun at himself.