Fans who tuned in to Super Bowl XLVIII between the Seattle Seahawks and Denver Broncos specifically for commercials pulled off a highway robbery.
For those fans simply there to watch the big game, not even the amazing lineup of ads could make up for the disappointment that was Denver and legend Peyton Manning.
But for the casuals who only wanted to see the best commercials (not a bad thing, by the way) that will air all year, they were treated to a lengthy spectacle littered with innovation and surprises.
Fan reaction was strong to the following ads—and that is all that matters, whether it is positive or negative. These ads were creative and accomplished their goal from the onset, which was to get people around the globe talking about their brand.
Apparently, RadioShack still exists.
This had to be the collective thought for most after this suave ad aired and hit viewers with a hard dose of nostalgia.
Not only did RadioShack use the nostalgia card, it poked fun at its own expense in the process by essentially admitting on the biggest stage of all that their stores were outdated—which is true, considering stores like Walmart carry the same merchandise, not to mention massive online retailers like Amazon.
The best part? It worked, according to Charles Passy of Market Watch:
That is what a Super Bowl ad is meant to do.
Name one man in the world of entertainment who looks better as he sits in the middle of a room with portraits of himself next to a bald eagle in a matching suit and tie.
Stephen Colbert does his job well here, way before things get crazy in the latter 15 seconds of the ad. It is a memorable one with a twist ending that will have people buzzing for quite some time.
Go ahead and head over to Google (in a different tab, of course), type in "Budweiser" and analyze the auto-fill results.
"Puppy," "Love" and "Commercial" are right up there for good reason—Budweiser knocked this one out of the park.
Look, anything with puppies is a hit—just ask Animal Planet how their Puppy Bowl does each year (quite well). So to bridge the gap between those younger folks who presumably drink Bud Light but eventually graduate to Budweiser with age (again, presumably), puppies are an equalizer all parties can agree on.
As ESPN's Darren Rovell points out, this one was met with unanimously high praise:
While it did not match the commercials of year's past that included Eminem or Clint Eastwood, Chrysler's use of Bob Dylan here was perfect.
When a commercial starts with "Is there anything more American than America?" in the middle of the nation's biggest sporting event, it is bound to be a success.
The inclusion of Dylan is just the cherry on top, and his raspy voice is sure to be quoted for the foreseeable future after this patriotic line:
"Let Germany brew your beer, let Switzerland assemble your watch, let Asia assemble your phone. We will build your car."
Smart casting, brilliant writing and good visuals all mold into a strong case for the best ad of the year. Whether the reaction was positive or negative, people have Chrysler on their minds.
Tim Tebow is a polarizing figure, to say the least, so an ungodly amount of credit goes to T-Mobile for making this work.
Think about it—the general public cannot get enough of Tebow, so they are sure to eat up any brand he endorses. Hardcore football fans are sick to death of him but can respect the fact that he is willing to poke fun at his own inability to get a contract with an NFL team.
It is simply a win-win situation, with T-Mobile the biggest winner of all.