For many, the Super Bowl has become a "week" more than just a three-hour NFL title game on Sunday. It's a five-day "celebration" chock-full of fun, captivating events and parties loaded with A-list celebrities.
The weather might be colder than the typical Super Bowl, but New York City's nightlife and entertainment scene doesn't leave anything to be desired. It was probably one of the main reasons the NFL settled on New York-New Jersey to host this year's game.
Brooklyn native rap icon and sports agent Jay-Z performed at DirecTV's limited audience party on Saturday night.
According to FOX Sports' Clay Travis, "Bud Light and its partners put on events for four straight days at its venue alongside the Bud Light Hotel." New York radio mogul Howard Stern held his 60th birthday this week, another extremely sought after but extremely difficult ticket to get.
For the avid sports fan, the Brooklyn Nets hosted Kevin Durant and the Oklahoma City Thunder on Friday. LeBron James and the Miami Heat played the New York Knicks inside Madison Square Garden on Saturday evening.
Travis explained Bud Light's ridiculous Super Bowl parties:
Bud Light brought in a new cruise ship, anchored it at 48th and 12th Avenue, filled the boat with food and drink, made everything on the boat free, and bedazzled partyers with a five-day medley of performances at its stage venue that ran the gamut from a Bud Light- and EA Sports-produced tribute to New York City hip-hop on Thursday night -- Naughty by Nature, the Roots, Busta Rhymes and Run DMC all took the stage -- to Saturday's Bud Light-presented Zac Brown Band and Foo Fighters duo.
Not bad, right?
He also noted that "Kings Of Leon, Robin Thicke, Kendrick Lamar, the Foo Fighters, Red Hot Chili Peppers, Imagine Dragons, the Zac Brown Band, John Legend, Mary J. Blige, Jake Owen, the Black Keys, Goo Goo Dolls, and Fall Out Boy all took the stage around the city" during Super Bowl week.
Everyone knew New York City would be an incredible host from a star-studded, entertainment standpoint—it delivered.