For the hype Jerry Seinfeld generated by teasing a Seinfeld reunion project, the "one-and-done" affair was a respectable Super Bowl XLVIII commercial effort that should have pleased the majority of fans who love the famous sitcom.
When the commercial "The Over-Cheer" aired on Sunday, Feb. 2, it turned out to be a 90-second extended advertisement for "Comedians in Cars Getting Coffee," a web series of Seinfeld's that airs on Crackle.com.
The show is funny, and the sketch was too, leading to a longer version of the short episode on the series' official website. However, the ad didn't use the massive platform to hint at anything further, which probably won't draw a great amount of over-cheering for those hoping the project was something more.
No Seinfeld reunion episode revelation and not even appearances by all members of the core cast. Some dreamers hoping for another go-round with the whole cast will inevitably be disappointed.
ESPN's Mike Greenberg was among the many who loved it:
What drove the idea for Seinfeld to get involved is the fact that the Super Bowl was near the New York area at MetLife Stadium. It's something he mentions to famous TV character George Costanza (played by Jason Alexander) as the pair of pals drive to Tom's Restaurant.
The sharp wit and years of rapport between Seinfeld and Alexander is evident throughout the commercial, as they bicker about attending a party for the big game.
Seinfeld implies that he would have gone to another party if Costanza hadn't acted out so adamantly in support of the New York Giants when they won Super Bowl XLVI following the 2011 NFL season.
Between frequent pounding of the coffee table, a toilet episode and other apparent antics, the Wassersteins—the family hosting the party—didn't feel comfortable inviting both Seinfeld and Costanza to partake in this year's festivities.
How did you feel about the Seinfeld Super Bowl ad?
Longtime adversary Newman (portrayed by Wayne Knight) makes a brief cameo as Seinfeld prepares to ditch Costanza for the party and makes his allegiances known that he's pulling for the Seattle Seahawks.
Great choice, considering Seattle ran away with the Lombardi Trophy in a 43-8 blowout of the Denver Broncos. Unfortunately for Seinfeld, it's revealed that Newman is headed to the same party.
Diehard Seinfeld fans should appreciate the brief taste they got during the Super Bowl, but the ultimate result does leave something to be desired. Then again, it wasn't as though Seinfeld promised anything more than a quick sort of reunion, so in that regard, he delivered on the hint he would be joining up—at least in part—with some of the show's regulars.
Overall, the ad was excellent, served its purpose and should go down as one of the better Super Bowl commercials of the year.