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TNA Impact! Wrestling: Viewership Continues to Remain Steady Throughout January

TNA Impact! Wrestling
Daniel PeragineSenior Analyst IIFebruary 1, 2014

TNA Impact! Wrestling, which was coming off a strong viewership report from last week's edition, had plenty of to feel good about before heading overseas to Glasgow, Scotland. With all the hype surrounding the mystery investor, which turned out to be former WWE star MVP, TNA had a pretty good opportunity to continue to build on that momentum. 

However, TNA could not carry over that momentum it had build on last week's edition to this past Thursday night's special treat from Scotland. 

The January 30 edition of TNA Impact! Wrestling ended up falling flat, landing 1.45 million viewers and a 0.4 rating share in adults 18-49, according to TV By the Numbers. This was slightly down from last week's show, which had 1.55 million viewers. 

Meanwhile on Thursday night, the History Channel took the No. 1 spot on cable television with Pawn Stars, followed by TLC's Here Comes Honey Boo Boo.


Going forward for Impact! Wrestling

Despite the slight drop in viewership, TNA should be very pleased with how Impact! Wrestling performed in January after experiencing much struggle in 2013. TNA's focus to create the next generation of wrestling stars is paying off, as the television product itself has been much better to watch this past month.

Although nobody would have expected a midcard wrestler in MVP becoming the mystery investor with plenty of money to shell out, TNA could capitalize with his character as a babyface going against the Dixie Carter regime. However, TNA needs to be careful going forward with this storyline, as the company has featured many power struggle stories on television before.

Yet this new Carter regime feels much different and refreshed compared to the Aces & Eights and Immortal storylines. The key difference in Carter's case is the influx on younger talent looking to make its mark on professional wrestling instead of inserting already established and aging veterans into the mix.

If TNA can put the pieces together, Impact! Wrestling should enjoy a nice rebound year in 2014.

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