As we all continue to wait for the start of Super Bowl XLVIII with bated breath, we can't overlook the second-most entertaining aspect on Sunday: Super Bowl commercials. Even though the big game is still a couple of days away, that hasn't stopped different sources from leaking some ads that will be appearing once the Super Bowl is underway on Sunday.
Generally the primary purpose of these commercials is to get their product ingrained in our heads by means of comedy. After all, some of the best Super Bowl commercials of all time have been off-the-wall hilarious.
Keeping that in mind, let's take a look at the known leaked commercials to date and rank them in order of their comedic prowess.
6. Axe: "Make Love Not War"
This commercial falls last on the list, not because it was bad, just because it really didn't follow the comedic trend. All in all though, the commercial was very well done. The music was a little melancholy, and the first half of the commercial was suspenseful. However, once the plot unfolded, it was rather enjoyable.
Kudos to Axe for going with a different approach here.
If this were a different list that wasn't predicated around comedy, this ad would have been ranked much higher.
5. Butterfinger: "Cup Therapy"
Ah, yes. Couples therapy with a twist.
In this case, it is couples therapy involving the beloved duo of peanut butter and chocolate. Of course they are having issues. While peanut butter is happy with the way things are, chocolate is looking for something new and exciting.
We can all relate in some way, yes?
The premise was well established, however, without knowing what "something different" would be at the end, it leaves the viewer with an unsatisfied feeling. Hopefully new Butterfinger Cups are a more satisfying product than the commercial that is advertising them.
4. Go Daddy: "Bodybuilder"
Loads of bodybuilders running down the street for an unknown reason. Alright, this could be rather interesting. The masses of these muscular folk continue to multiply throughout the commercial.
Where are they going?
Spray tanning, of course. Bodybuilders love to get bronzed like Richard Sherman loves trash talk. As they reach their destination, faces and muscles are squashed into the main window of the spray-tan salon. The lady inside is ready to go—good thing she used Go Daddy.
3. Bud Light: "Arnold Zipper"
Ping pong. This is truly a game of champions.
As the zipper of a sweatshirt moves to the top, we finally see who will be playing—none other than Arnold Schwarzenegger, himself. As if that's not perfect enough, he's rocking a "Conan the Barbarian" haircut.
Yes, Arnold. We are surprised. Even more so at the karate-style moves he puts on display with that ping pong paddle.
After watching this commercial, who doesn't want to see Arnold play a match?
2. Dannon Oikos: "Full House"
Another Dannon commercial featuring John Stamos. We've seen this all before. Or have we?
After the game ends, John—or should we say Uncle Jesse—turns to his former "Full House" cast Bob Saget (Danny Tanner) and David Alan Coulier (Uncle Joey) and asks if it's time for bed.
As a kid who grew up watching TV in the late 80s and early 90s, it's impossible not to get excited about any modern twist of "Full House." Even if it's just in the form of a teaser commercial.
Nicely done, Dannon.
1. Volkswagen: "German Engineers Create the Ultimate Game Day Commercial"
This is truly the ultimate game day commercial. Seriously, it has absolutely everything you could possibly want. Funny German scientist accents, babies, puppies, Carmen Electra, an old person taking a tennis ball to the groin—the list goes on.
In fact, there is so much going on in this ultimate commercial, the thing just completely shuts down. What does the German scientist have to say but, "Oh...I don't like that."