With the Super Bowl rapidly approaching, it feels like companies have leaked a good number of the best commercials planned for the Big Game already. We've seen GoDaddy's efforts to rebrand itself with Danica Patrick's Bodybuilder spot and a few others.
While those have some value, there are three that specifically stick out as the strongest to preview before Super Bowl Sunday.
Are you watching the Super Bowl? Of course you are, here's how to catch the action, and these commercials.
Where: MetLife Stadium, East Rutherford, N.J.
When: Sunday, Feb. 2, at 6:30 p.m. ET
Live Stream: Fox Sports Go
Spread: Broncos -2.5, per Vegas Insider
Over/Under: 48, per CBS Sports
The German car manufacturer charms and weirds us out all at the same time with this canine cross-breading commercial.
Obviously the objective of the spot is to comedically express how trying to combine concepts is not always a good idea. It could be taken as a shot at manufacturers that produce hybrid vehicles, or simply a way to say the Audi A3 doesn't make consumers compromise on the vehicle of their choice.
Those concepts stick in your head pretty clearly, but as cool as it is, the commercial might be a little too busy.
After the scary dog prances around and harasses random people, I'm not sure how many viewers will remember how the car looks.
Jennifer Rooney of Forbes magazine spoke to Audi of America VP-Marketing Loren Angelo about that.
When addressing the question of whether the vehicle would be remembered amidst the humor and non-related imagery of the commercial, Rooney writes:
"[Angelo] thinks it will, thanks to the stop-your-partying creative and on-point message of the ad—that the new entry-level luxury sedan A3 requires no compromise, unlike so many other things in life."
Even if consumers don't immediately associate the car with the commercial, the imagery makes an impression. After people begin to talk about it, the viral potential of the ad could put it in front of consumers multiple times.
At some point, all of the components of the spot will be comprehended.
Budweiser Best Buds
After years of producing touching ads featuring the company's trademark Clydesdales, this year Budweiser has taken the next step in the way of a feel-good imagery.
What could be more touching than incorporating man's best friend. We're not just talking about any dog. The puppy in this commercial is one of the most adorable dogs you'll ever see.
He befriends a Clydesdale and then...Aw shucks. Just watch it for yourself.
Casey Vaughn of Fox 12 in Oregon writes: "If the commercial doesn't make you smile, we don't know what will."
It's corny as ever, but I dig it.
Ellen DeGeneres' Beats App
Some people just have a sweet and likable spirit. DeGeneres is one of those people. If she wanted to, she could probably be doing even more work as a spokesperson.
In this commercial, she is representing the Beats application that allows users to customize playlists by mood, genre and location. It sounds pretty awesome and DeGeneres makes it look fun.
She discusses it, and shows the spot during an episode of her talk show. What's even cooler is what she does for her studio audience at the end of the video.
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