GoPro Super Bowl Commercial Shows 1st-Person View of Felix Baumgartner's Jump

Gabe ZaldivarPop Culture Lead WriterJanuary 31, 2014

FOR USE AS DESIRED, YEAR END PHOTOS - FILE - In this Oct. 14, 2012 file photo provided by Red Bull Stratos, pilot Felix Baumgartner of Austria jumps out of the capsule during the final manned flight for Red Bull Stratos. In a giant leap from more than 24 miles up, Baumgartner shattered the sound barrier while making the highest jump ever with a tumbling, death-defying plunge from a balloon to a safe landing in the New Mexico desert. (AP Photo/Red Bull Stratos, File)
Uncredited/Associated Press

For the Super Bowl, GoPro has decided to showcase Felix Baumgartner's jump that captivated us in 2012.

And we see those chills running up the spine have returned in full. 

A big tip of the hat to Mashable for spotting the 30-second commercial that features an expansive view of the land below from Baumgartner's vantage point, illustrating beauty can be wonderful and terrifying at the same time. 

Mashable's Todd Wasserman notes that Red Bull is getting a very expensive gift, because its logo peppers Baumgartner's suit as he steps ever so carefully onto the cabins' exterior. 

According to the report, the spot "will run in 10 markets during the game." While it might not be a national ad, we are assuming GoPro spent a pretty penny for big game placement. All Red Bull had to do is sit back and enjoy the fall with the rest of us. 

According to Wasserman, the 30-second ad is part of a much larger video showcasing the leap: 

The video explains that it took 52 years to go from a leap of 19.5 miles to an extraordinary distance of over 24 miles above the ground. 

What's more remarkable is that every last moment could be documented and savored by an astonished public who now gets pristine views of the planet from an absurd height. 

Now, you get but a taste of the first-person vantage point in the commercial but get a more substantial experience in the eight-minute version. 

In a perfect moment, Baumgartner offers, "I wish you could see what I can see." If you watch the video, you'll see what he saw from several camera angles.

Eventually, we get to enjoy the sight of Baumgartner's fall, something seen by so many on smartphones and computers around the world back in October of 2012. That we get to share in the experience so intimately is a truly wonderful thing. 

If ever there were a commercial to get football fans talking, this would be it. GoPro plans to invigorate a normally sedentary living room with some truly astonishing moments this Super Bowl Sunday. 


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