While the on-field battle between the Denver Broncos and Seattle Seahawks at Super Bowl XLVIII is certain to be a good one, a great deal of people watching the game only care about the battle between brands that will take place during the always anticipated commercials.
Fortunately, there are enough good ones to capture the attention of everyone watching at home.
With the price of a 30-second spot during the Super Bowl getting more expensive every year, companies are getting smarter. Instead of waiting for the game to first show an advertisement, a number of commercials have already been released.
This gives the company some added buzz and more publicity without having to spend the exorbitant prices necessary to play the ad during the game. From a fan's perspective, there are quite a few commercials available that will be quite memorable going forward.
Which company made your favorite commercial for Super Bowl XLVIII so far?
Where: MetLife Stadium, East Rutherford, N.J.
When: Sunday, Feb. 2
Kickoff Time: 6:30 p.m. ET
Live Stream: Fox Sports Go
Spread: Denver -3, via Bovada
A usual go-to move for advertising companies is to bring in celebrities to endorse a product. However, Dannon Oikos went an extra mile by using three actors who are more famous for the television characters they played in the early 1990s.
The Greek yogurt company brought out its star John Stamos and surrounded him with Bob Saget and Dave Coulier in the latest series of commercials. These three were better known as Uncle Jesse, Danny Tanner and Joey for eight seasons on Full House.
Dannon started things off with a tease that caught almost everyone off guard:
They followed that up with this hilarious—yet arguably inappropriate—spot featuring the trio again:
Not only are the commercials clever, but they also bring some nostalgia to the millions who watched Full House when it was first on the air and have been left with a void since. It was truly one of the most popular shows in America at the time, and almost anyone over the age of 20 can remember watching.
This is enough to make it a memorable campaign for the yogurt company.
Over the years, Axe has been responsible for a number of ridiculous commercials directed at their market of teenage boys. They all seem to have the same idea with a guy using Axe before girls come running.
However, this year's Super Bowl advertisement went in a very different direction:
The first half of the commercial showcases a dangerous world full of soldiers, helicopters, tanks and even apparent nuclear bombs. Things take a drastic turn, though, and each situation becomes a scene of love.
With the slogan "make love, not war" shown across the screen, those watching would certainly be confused about what product is being advertised in this spot.
It actually takes until the final seconds to show someone using Axe body spray, which really has nothing to do with the commercial.
Although this is not necessarily an effective way to advertise a product, it certainly will force people to think about Axe in a different light. At the very least, it will be a memorable commercial due to the dramatic nature and the interesting twist.
As Bud Light continues to make some of the funniest commercials each year, Budweiser often goes in the other way to be as emotional as possible.
In the past, we have seen a great connection between people and the famous Clydesdale horses. This year, Budweiser took an extra step and created a friendship between a Clydesdale and a puppy:
If you watched that commercial and felt nothing, you absolutely do not have a soul. Even the angriest person in the world can watch that dog and crack a smile.
With almost every other company trying to be as funny as possible and often coming up short, Budweiser should once again have the most memorable commercial with this ad. It is certainly something that people will be talking about at work on Monday, which is really the whole point of the process.
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