Super Bowl Commercials 2014: Previewing Super Sunday's Most Impactful Ads

Mike ChiariFeatured ColumnistJanuary 31, 2014

This undated frame grab provided by Toyota, shows the company's 2014 Super Bowl commercial. Toyota has enlisted the Muppets for this year's advertising campaign. (AP Photo/Toyota)
Uncredited/Associated Press

No event is watched by more people in the United States on a yearly basis than the Super Bowl. Because of that, it is no surprise that ad space is at a premium, and all of the major product brands and companies are jockeying for position.

While one commercial during the Super Bowl seems somewhat insignificant based upon everything else that will happen on the night of Feb. 2, a well-crafted spot can potentially be huge for a company. Many Super Bowl commercials from past years are still talked about today, and that helps spread the word about the product that was advertised.

Through humor, clever storytelling and any number of different tactics, the viewing audience can be captivated. Here are three commercials set to air Super Bowl Sunday that will leave a lasting impact on those who see them.


Toyota Highlander

Regardless of age or any other factor, essentially everyone knows who the Muppets are. The Muppets' staying power over the years has been incredible, and that makes them ideal when it comes to advertising. The viewing audience will feature countless different demographics for the Super Bowl, but everyone will be able to relate with the Muppets, and the vast majority of people will love the ad.

Toyota was lucky enough to secure the Muppets this year in order to advertise the Highlander vehicle. The commercial also stars actor Terry Crews, who picks up Dr. Teeth and the Electric Mayhem when their bus breaks down.

What ensues is typical Muppets hijinks with the Muppets essentially taking over Crews' Highlander and taking him on a wild ride. The full ad can be seen here, courtesy of Toyota on Twitter:

Although the commercial features a lot of the lesser-known Muppets, everything comes together in the closing scene. It turns out that Crews' neighbor is Kermit the Frog, who is certainly able to relate to what Crews had just gone through.

Toyota didn't reinvent the wheel with this ad by any means, but it's impossible to go wrong with the Muppets.



Coca-Cola is one of the country's most powerful brands, so there is always an expectation that Coke will come through with a big-time commercial. The company has gone the comedy route many times in the past, but it decided to use a feel-good story in 2014.

As seen in this extended cut that takes viewers behind the scenes of the commercial shoot, Coke's spot features a young football player running all the way to Lambeau Field in Green Bay, Wis.

As explained in the video, the player rarely sees the field, but he makes the most of his opportunity by returning the fumble for a touchdown. He is so excited that he continues to run until he reaches Lambeau Field and is handed a Coke by the groundskeeper.

According to Dale Buss of Forbes, Coca-Cola president for North American brands Katie Bayne feels as though filming the ad in Green Bay helped the overall feel of the commercial.

"While Coca-Cola is a global brand, this ad illustrates the deep roots it has in every community where it does business," she said.

It's impossible to argue with Bayne's assessment as most football fans are likely to get goosebumps while watching the commercial. Coca-Cola almost always knocks it out of the park, and they've done it again with their "Going All the Way" commercial.



While Chobani isn't necessarily a household brand name, its Greek-style yogurt has become quite popular, so it makes sense for the company to get involved in the Super Bowl frenzy. The old standby brands and companies are receiving most of the attention, but Chobani is looking to make a splash in what will be its first-ever Super Bowl commercial, according to The Associated Press:

Chobani intelligently crafted an ad that most of the viewing audience will find charming. Animals in commercials are always a hit, and this one features a seemingly ferocious bear that walks into a grocery store. The bear wreaks havoc as the cashier hides behind the counter, but all the bear wants is some honey-flavored Chobani yogurt. As seen in the full commercial, the bear even tries to pay for it before walking out:

Chobani uses a great technique by making the audience think one thing before ultimately taking a 180-degree turn by revealing that the bear isn't dangerous at all. It may take some time for Chobani to truly establish itself among all the tall trees that will be releasing ads Super Bowl Sunday, but this is definitely a great start.


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